Tired of creating massive, overstuffed presentations every time you onboard a new client? You’re not alone. For years, agencies have relied on sprawling, 50+ slide decks to pitch social strategies, cramming every detail into oversized files that are as clunky as they are unnecessary. But here’s the truth: Social strategy should be simple. Instead of
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It feels like many modern social media marketers are more passionate about social media itself than the actual art of marketing. I’ve been in brainstorming sessions where every idea awkwardly forces a brand into a trending topic. I’ve sat in offices where actual work grinds to a halt because something’s trending, and suddenly everyone scrambles
💥 Buzz generation (one-time stunts) 🌎 Brand awareness (long-term) 🧲 Acquisition 🧩 Retention 🌈 Monetization
The U.S. surgeon general, Dr. Vivek Murthy, has proposed a bold idea – warning labels for social media platforms. His justification is the perceived impact on teenage users’ mental health. Murthy argues that these labels are necessary to inform users about the potential risks associated with social media use. However, this proposal has sparked a
Did you know that 90% of the impact I’ve made as a product marketer comes from repositioning existing features, not launching new ones? Surprisingly, many companies push their product marketers to spend 90% of their time on launching new features. Here’s why that’s a mistake: 1) New Features Don’t Always Achieve Product-Market Fit It’s often
YouTube’s efforts to combat ad-blocking tools are intensifying with the implementation of server-side ad injection. The developer of SponsorBlock, a crowdsourced extension designed to skip sponsored segments, revealed today that “YouTube is currently experimenting with server-side ad injection.” Essentially, this means that ads will now be embedded directly into the video stream rather than being
I’ve made you a list of The list goes on. But I’m going to save you a lot of time researching tools, because they are… → The best tools on the market→ With the best price/performance ratio 👨🏼 💻 Business Management◉ Notion → CRM and customer processes◉ Tally → lead collection◉ Stripe → collects payments◉
BERT is Google’s algorithm that plays a critical role in determining the content displayed on the search engine results page (SERP). As an advancement in language models, BERT utilizes artificial intelligence to provide even more accurate responses to user searches. BERT, which stands for Bidirectional Encoder Representations from Transformers, is a significant breakthrough in natural
