💥 Buzz generation (one-time stunts)

• Place a 10-sec ad on Times Square just for the shareable photos
• Post a quirky job listing
• Launch a fake physical product on April Fools
• Coordinate micro-influencers for a major buzz day
• Ask for feedback in forums
• Exploit algorithm shifts on existing platforms
• Promote on Reddit without getting caught
• Be funny in gray areas
• Create a random offline experience
• Share a case study about your A/B tests
• Win “#1 Product of the Day” on Product Hunt using pre-launch DMs
• Organize a real-world scavenger hunt
• Start an industry challenge with leaderboards
• Troll the internet with a parody product launch
• Ask a controversial question in ad creatives
• Set up permissionless co-marketing
• Activate an ‘Influencer Ripple Effect’ by paying 3 big creators to define your product as a hot discussion topic, leading to free copycats
• Hack a big event without official sponsorship
• Organize an industry summit
• Create a fake CGI video of your product/swag in surreal situations
• Tell famous people that they inspired you

🌎 Brand awareness (long-term)

• Share mind-blowing insights from your own data
• Praise and celebrate big names in your industry
• Record a self-aware product demo
• Give users personalized content to share at scale
• Hand out conversation-starting swag
• Invite well-connected guests to your podcast, event or webinar
• Solicit reviews aggressively on platforms like G2 and Trustpilot
• Develop a useful micro-site
• Be honest about your mistakes
• Ask your customers to add a “Powered by” watermark
• Analyze a popular brand on your blog in a positive light, gain their attention
• Create a niche job board
• Be the first to launch on emerging platforms
• Expose your brand to millions with GIF Engine Optimization
• Design mascots for power users and industry actors
• Publish a 10,000+ word industry guide
• Create a fun game that mirrors audience pain points
• Share love stories, not testimonials
• Give customers an embeddable certificate or badge
• Partner with a non-related brand
• Collaborate with other companies by creating a movement they can relate to
• Auto-generate 1,000s of SEO webpages
• Boost employee advocacy by providing ready-to-share content
• Use your expertise to break ground in a distant domain
• Go hyper-viral on Linkedin
• Make the act of using your product public: Word of Sight
• Boost your event attendance by asking people to apply/solve a riddle
• Submit your product to product databases while offering huge discounts
• Add rhymes to your copy, it boosts trust
• Perform an extremely generous act for your audience
• Bring nostalgia to your brand
• Be the best, most, or first in any niche
• Engage with every single comment you receive on social media
• Offer your insights to journalists (HelpAReporter)
• Host timezone-friendly, semi-live webinars (recorded once and replayed)
• Leverage the “oddly satisfying” trend
• Start a ‘mass influencer’ program
• Put bizarre words & things on your website
• Repurpose all your content

🧲 Acquisition

• Launch tiny features as standalone products
• Use first-person POV
• Make your landing pages super interactive
• Put your sign-up form over a dimmed UI
• Find your competitors’ customers with Google Dorking (guide)
• Gift potential customers the results of using your product, as if they’d used it themselves
• Offer concierge migration
• Send emails by ‘mistake’
• Give immediate in-person demos instead of scheduling them for later
• Limit the number of choices you present on your website
• Gather the top 1% advice in your industry
• Reward B2B users for inviting teammates
• Try the “I’m Watching You” effect
• Create a comparison page that puts the competition in a whole different category
• Include social proof early in the user journey
• Hide an element of your product for positive suspense
• Use recent interactions as hooks for personalized cold emails
• Start an invisible referral program
• Make people love you by communicating with ‘Barnum Effect’ statements.
• Use a Call to Value (CTV) button instead of a CTA button
• Directly approach unhappy competitors’ customers you find on G2 / Capterra
• Steal acquisition ideas from other brands using ad libraries
• Deploy scarcity tactics like discounts or limited availability
• Create tons of product templates with SEO-rich descriptions
• Find expiring annual contracts of potential customers with BuiltWith
• Build a playground for testing the product without signing up

🧩 Retention

• Gamify your onboarding to the max
• Host exclusive offline events for online power users
• Start a mini social network
• Reward users for exploring more features
• Create a UGC gallery
• Introduce time-limited features
• Surprise & delight customers by making small unexpected gestures
• Give users the option to praise each other
• Invite users to take part in shaping a story within your product
• Allow users to share achievements from the product
• Put leaderboards in your product and celebrate power users
• Count streaks to motivate users to use the product consistently
• Let users suggest new features and give them early access to what they requested
• Show product updates on the sign-in page
• Add friction to your product to make people value it more
• Encourage using your product as a daily ritual (e.g. Slackbot’s morning check-ups)
• Recap value in emails like “You saved 13 hours this week!”
• Allow users to pause instead of canceling their subscriptions
• Offer quick help
• Verify users by asking them to submit their Twitter / LinkedIn URLs, then have the CEO connect with them

🌈 Monetization

• Add ultra-targeted logos under each pricing plan
• Introduce a mock alternative cost on the pricing page
• Add a ridiculously expensive pricing tier
• Flip the order of your pricing plans
• Include satisfaction-related statistics in your pricing page
• Add GIFs when hovering over the feature list
• Let users pick their discounts out of a pre-defined set of plans
• Remove commas from your prices
• Tease premium features
• Tap on completion bias with progress indicators during checkout flow
• Introduce a budget-friendly tier as a ‘foot in the door’
• Proactively offer engaged monthly users to switch to the annual plan
• Create a distraction-free checkout by removing the header and footer
• Reframe price into daily cost (for products that are used every day)
• Upsell on the “Thank You” page
• Shift account creation to the post-purchase stage
• Display prices in small font size
• Integrate a gamified free trial extension